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“I believe emotions drive desire
and information justifies it. I believe that asking “Why?” and “What if?” sparks innovation. I believe motivation is fleeting and perseverance is fostered by hope. I believe challenges create opportunity. I believe  your word is your commitment.”


Jeff Beaton, Owner/Creative Director

We are passionate about providing the best possible solution, regardless of timeline or budget. Over the past 20 years in business, it has become evident that our greatest asset to our customers is that we complete projects quickly without ever sacrificing quality.

 

For business inquiries contact:

Jeff Beaton, Owner/Creative Director

MARK 345   PO Box 974   Fort Collins, CO 80522
jbeaton@mark345.com   (970) 416-0985 x201

 

 

 

Maker Series: Artisanal Firewood - This Is That
Maker Series: Artisanal Firewood - This Is That
Email in Real Life
Email in Real Life
A Conference Call in Real Life
A Conference Call in Real Life
Why good leaders make you feel safe
Why good leaders make you feel safe
Every Meeting Ever
Every Meeting Ever
Design Disrupters
Design Disrupters

I Just Want to Talk
Thoughts from our Creative Director.

It appears that we all want to be connected, but no one wants to interact. Talking to an actual person when you need help often becomes more frustrating than the problem you were calling about.

Some time ago, to my supprise, I received a fine in the mail for running a red light. I wanted desperately to plead my case. So I turned the page over to look for a number I could call. Then it occurred to me, even if I could call the likelihood of speaking to an actual person was slim.

The next thing I know, I was staring at a rather humorous picture of myself looking up at the light followed by an image of my license plate and my recorded speed.

My only option was to pay the fine, but I still felt the need to plead my case to someone – anyone. So I showed my co-workers my new favorite selfie. There is something special about personal interaction.

 

***********************************

THE BOTTOM LINE:

Principal 1: Technology has the potential to greatly enhance your business process, but people still buy your product. Don’t forget about people.

Principal 2: Business is still built on relationships. In a world focused on technology, personal interaction could help differentiate you from the competition.

Principal 3: People want to be heard. Businesses want feedback. Let’s talk.

 

For business inquiries contact:

Jeff Beaton, Owner/Creative Director

MARK 345   PO Box 974   Fort Collins, CO 80522
jbeaton@mark345.com   (970) 416-0985 x201

 

 

345... It’s not just a number.

There’s more to it.


OUR PURPOSE...

1. We serve individuals as our accounts

While most full-service agencies focus on the company, we focus on the individual. Every person brings a unique value to their company. With that in mind we know that we can best support the company by serving the employee.

2. We support our client’s objectives

This sounds simple and yet it is all too common for an agency to push what they do or present what they want at the expense of the client’s objective. As a service agency our job is to provide the solutions that best meets your objective.

OUR SERVICE...

3. We create value

Adding value is our primary objective. We believe your communications must look great, but if they do not effectively meet your objectives we are not satisfied. We want to make your existing marketing materials even more effective by extending their lifecycle and reach.

4. We effectively implement solutions

It has to be right – every time. We strive to provide the best possible outcome for your efforts. Effective implementation means it looks great, communicates clearly, it functions properly, and the delivery is timely – nothing is left unchecked.

5. We assess the natural outcome

All marketing has some outcome – from resounding success to failure. We call this the natural outcome. The results are not always what you plan. The key to successful marketing is to learn from everything you do. Marketing is an investment, not an expense. Get the maximum return on your investment by being intentional with your efforts.

Time well spent?
Thoughts from our Creative Director.

It had been a hard week, but the weekend had finally arrived and my wonderful wife had taken care of everything for me, just so I could relax. As I sat lounging around I thought, “I’m finally going to fix that light that’s been bugging me.” (It doesn’t hang quite right.)

I’m capable of fixing anything, I thought. As if my wife read my mind, she looked at me, smiled and suggested we call a professional. “I am a professional!” I said.

An hour (and a couple of choice words) later my wife was still smiling – I wasn’t. “It’s not my fault.” I said, “The bracket keeps slipping and the screw has some kind of weird head that none of my screwdrivers seem to fit.” That’s OK. I’m creative. I'm sure I can think of something.

True, I wasted the weekend and needlessly spent money fixing my mistakes, but I’d made it work. By this time my wife had stopped smiling. It’s possible she had something different in mind for our weekend.

 

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THE BOTTOM LINE:

Principal 1: What appears to be incredibly simple can become a nightmare without the proper tools.

Principal 2: Just because you can do something, doesn’t mean its the best use of your time.

Principal 3: Time is valuable. Use it wisely. It may save you money in the long run.

 

For business inquiries contact:

Jeff Beaton, Owner/Creative Director

MARK 345   PO Box 974   Fort Collins, CO 80522
jbeaton@mark345.com   (970) 416-0985 x201

 

 

 

Reaching potential customers today can be challenging. Break through by keeping your design pure. Great design facilitates effective communication.

Clear communication is the key.

Communication isn’t limited to any one medium – it's multi-channel, multi-modal and is definitely happening in many different directions at once. The essential commonality is message. What's being said? Is it being understood? Every communication speaks for you and your business.

Defining the Innovator
Thoughts from our Creative Director.

Do any of you remember that PBS painter with the afro who painted with a putty knife and made “happy little trees”? As a kid I watched him and was amazed that you could make leaves by smashing the bristles of your paintbrush against the canvas.

I watched in awe as he completed his painting in a half an hour. I thought he was a genius. But then again, I was just a kid. What did I know about art? It turns out it’s pretty easy to make a happy little tree. It’s also easy to paint by numbers or color in the lines.

Formula and technique will never have soul. "Soul" is expression that flows from within. It’s not taught. It requires risk.

When you've mastered the basics you become empowered to create. Style becomes a choice, not a result. It's tragic when formula and technique define creativity."

That would be like giving art lessons to Picasso.

 

For business inquiries contact:

Jeff Beaton, Owner/Creative Director

MARK 345   PO Box 974   Fort Collins, CO 80522
jbeaton@mark345.com   (970) 416-0985 x201

 

 

 

People often wonder, Where do great ideas come from and how do you get inspiration.

Great marketing starts by seeing the big picture and understanding how everything is connected. There are many moving parts, all with unique functions, that must work together.

 

The key to success

Even as you work on a single project you have to think like your part is part of the bigger picture. One piece or promotion is only part of the overall campaign. Then your marketing will begin to click... like clockwork.

One Step Back. One Giant Leap Forward.
Thoughts from our Creative Director

The Wright brothers did not invent the airplane; Henry Ford didn’t invent the car; Robert Fulton didn't invent the steam ship; and neither Bill Gates nor Steve Jobs invented computers. So what do these historically great people all have in common? They all took a good idea and made it better. 

Today’s greatest innovations improve existing ideas or processes. Keep this in mind when thinking about how to move your business forward.

It may be worth taking a step back to look seriously at what has been done. You may be surprised that the greatest leaps forward can be made when you improve on an old process. 

There is an old marketing adage that says, “It’s better to be first than best.” I think they are wrong. After all, how many people still buy Zenith televisions?

 

*************************************

THE BOTTOM LINE

Principal 1: To succeed you need to move forward despite what other people say.

Principal 2: Innovation is not a synonym for invention, nor is it a synonym for creativity. Innovation is about improving process, re-thinking ideas, and executing a plan.

Principal 3: History can teach us if we are willing to learn. Many great businesses have failed because they stopped moving forward.

 

For business inquiries contact:

Jeff Beaton, Owner/Creative Director

MARK 345   PO Box 974   Fort Collins, CO 80522
jbeaton@mark345.com   (970) 416-0985 x201

 

 

 

Owning Mindshare

Branding is about owning "mindshare". Choosing a brand category helps you focus your efforts on where you are competing for mindshare, and where you’re not.

Dominate your category.
   

Creating Recognition

Your customer must want to work with you – give them a reason.

Establish a personality.

My Depressed Schnauzer
Thoughts from our Creative Director.

I recently returned from my family’s Disney vacation. Walt Disney World is the epitome of non-stop marketing. I knew it and I didn’t care. How is that possible?

People hate shameless promotion – right? Don’t they feel “sold” when they purchase baseball caps with ears and blinking lights – hats that they will never have the opportunity to wear outside of the park? Aren’t we supposed to be angry that we are made to stand in line and stare at corporate sponsored displays? The answer is no! Strangely enough we are even willing to pay to see it.

Disney is about branding from start to finish. They understand that everything matters. Even their employees are called cast members. They are on stage. I will be honest; we did have some bad experiences. Most notably was a concierge that bad mouthed the company and had a less than pleasant attitude. I have to say that my first thought after meeting him was, “They should fire his butt today.” Disney has about 50,000 employees and my encounter with one was enough to change my experience.

By now you should be thinking, what does this have to do with my depressed schnauzer. Good question. Ever since we’ve been home my dog acts like something is wrong. I think he wants to bring me down. If he doesn’t snap out of it, I may have to get myself a new dog before none of us are able to get out of bed in the morning.

 

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THE BOTTOM LINE:

Principal 1: Branding is internal and external. To maintain the integrity of your brand you will need to focus on marketing to your employees as well.

Principal 2: Your reputation depends on more than your product and promotions. You must create a complete customer experience.

Principal 3: One bad attitude can bring everyone down. Change the attitude or change the person.

 

For business inquiries contact:

Jeff Beaton, Owner/Creative Director

MARK 345   PO Box 974   Fort Collins, CO 80522
jbeaton@mark345.com   (970) 416-0985 x201

 

 

 

Print Advertising

Business is simple... You have products or services, so you need customers or clients. Your audience has a choice, and they have a lot to choose from.

Advertising targets your ideal customer by bringing your message to them. You only have about .2 seconds to grab their attention – use this time well.

Stay focused.

Bad Breaks
Thoughts from our Creative Director.

My life, as I knew it, had changed. I wasn’t quite ready to hear what the doctor told me next. “Son,” he said “it looks like you won’t be able to do all the things you used to do, but you will heal over time.” News like that is devastating to a 9 year old boy. After all, baseball season was quickly approaching. 

It seems everyone wants to tell you what you can and can’t do. You have to decide if that’s true.

One evening my father came home from work and he asked me if I really wanted to play baseball. “Of course I do!” I said. “Great!” he said with a smile, “then I have a present for you.” He walked me to the garage and pulled out a brand new Louisville Slugger. “I bought you a new bat.” he said proudly. Then he took out his saw and cut it in half. “If you want to play, you are going to have to work hard and learn all over again. You have to learn to play with one arm.” He told me.

I was ready, but the Little League would not allow me to try out. They said it was too dangerous. My Dad would not give up. We went back to the hospital and the doctor built me a special cast and strap to secure my arm. He also wrote a note that said it was not too dangerous. I was finally given a special try out to see if I could actually play baseball with one arm. I made the team that year and even made the starting line-up.

You may one day find yourself facing a crisis and thinking what could possibly happen next. It is too easy to assume it will be bad. Overcoming has its own reward. After all, I am still telling stories about when I was nine. (Did I mention I hit a home run?)

 

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THE BOTTOM LINE:

Principal 1: You are the only one who can decide what you can accomplish.

Principal 2: You need support. Surround yourself people who have your best interest in mind.

Principal 3: Hard work alone is not always enough. You will have to fight for what you believe is right.

 

For business inquiries contact:

Jeff Beaton, Owner/Creative Director

MARK 345   PO Box 974   Fort Collins, CO 80522
jbeaton@mark345.com   (970) 416-0985 x201

 

 

 

Right message. Right time.

What you say is important. But when you say it will determine the impact. Your message will fall on deaf ears if your audience is not ready to listen. Deliver exactly what you want to say, when your audience wants it most – after they ask.
 

Technical Services include:

Our process-driven approach always ensures that we deliver websites, applications, and presentations on time and on budget.

PROGRAMMING

•  asp.net
•  HTML 5
•  jquery
•  javascript
•  jsp
•  php
•  WordPress

APPLICATION DEVELOPMENT

•  Mobile
•  Web
•  Desktop

DATABASE DEVELOPMENT 

•  MySQL 
•  MS SQL 
•  Oracle

ADDITIONAL SERVICES

•  SEO
•  Social Media 
•  Content Management Systems
•  Email Transmission
•  E-Commerce
•  Video

 

The Genius of Ben Franklin
Thoughts from our Creative Director.

Franklin once said, “I guess I don’t so much mind being old, as I mind being fat and old.” 

There’s a concept in that quote. (Ben could have been an ad guy.) Some things are within your control – others are not. Everything changes, but how you respond to change is up to you. You can get depressed, worried, frustrated or you can choose to embrace it. Where would we be without change? Change creates opportunity.

I can’t help but think about the demise of the one-hour photo mat. Couldn’t they see it coming? It’s not like the “Digital Age” just snuck up on them. But some refused to change and one by one they closed. It could be said, that digital photography was a business killer. It could also be said that it opened the door to endless possibilities like selling photo printers and paper, photo sharing websites, memory cards, electronic picture frames, etc. The list goes on and on and continues to grow.

Maybe you are sitting passively by as change controls your business. Maybe your business is “getting fat”. Maybe Ben said it best when he said, “Energy and persistence conquer all things.”

 

*******************************************************

THE BOTTOM LINE:

Principal 1: Planning and preparation won’t control the future.

Principal 2: Adapt or Die.

Principal 3: Every change creates new opportunity. Do something with it.

 

For business inquiries contact:

Jeff Beaton, Owner/Creative Director

MARK 345   PO Box 974   Fort Collins, CO 80522
jbeaton@mark345.com   (970) 416-0985 x201

 

 

 

Mobile Marketing

Mobile is now one of the most powerful ways to reach people, regardless of business type and consumers are attached to their mobile devices. 

According to research from IDC, the typical consumer uses his device consistently throughout his or her daily activities. In fact, 79% of smartphone users have their phone on, or near them, for all but two hours of their waking day.

Smartphone users typically check their devices within the first 15 minutes of waking up.

Unlock the potential. 

Human Crash Test Dummies
Thoughts from our Creative Director.

Not every idea is a good idea. Some are stupid, others need refining, but a few are brilliant. They change culture. They shape history. They endure and they leave you saying, “Why didn’t I think of that?”

The truth is you might have thought of it first, and made the mistake of seeking the opinion of someone who told you it would never work, or you may have lacked the conviction to pursue it.

Take the history of flight for example, I’m sure it wasn’t too difficult to see a bird gracefully soaring through the sky and think; “It would be great if we could fly like that.” The next step is critical. There are some who would craft a pair of wings, attach feathers and jump off a cliff. They most likely died. They are what I like to call human crash test dummies. Their goal is to be first, at all costs. Others like Da Vinci thought about it, but never strapped on a pair of wings.

In business, perception is more important than fact. You don’t have to be first to market to be successful, but you want to own mindshare. Let’s play a game. After the Wright Brothers’ historic flight, who broke their record? I don’t know either. OK, let’s try this one. What is the name of the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined? Did you guess Boeing? Good.

I’m sure most people throughout time said, “We are not birds. We will never fly.” Fortunately they were wrong too. Some great ideas just need the right timing to be successful. Learn from the dummies that tried and failed. The Wright Brothers learned and even succeeded in their quest to fly. But the good news is their success was not the end. It was only the beginning.

 

*******************************************************

THE BOTTOM LINE:

Principal 1: Perception in the market is more important than being first.

Principal 2:There is a difference between a fad and a trend. Pursue the trend.

Principal 3:Market timing is critical to the success of your business. If you are too early or too late, you may fail even if the idea is good.

 

For business inquiries contact:

Jeff Beaton, Owner/Creative Director

MARK 345   PO Box 974   Fort Collins, CO 80522
jbeaton@mark345.com   (970) 416-0985 x201

 

 

 

We Do...

We know our clients.

We want to know as much about you as we possibly can. After all, we help put a face to your company, and we want you to look your very best – for every occasion. Also, we help give your company a voice.

We “get it”.

The big picture that is. In fact, that’s the first thing we’re after. That will make your marketing effective and your money very well spent.

We know what works.

We’re small in number and big on service. We’ve planned it that way. We work for a small group of select clients. We’re more about job fulfillment than job security.

Marketing Agency Goes “Green”
Thoughts from our Creative Director.

I’ve been thinking. Maybe it’s time I turn my company “Green”. After all, in all of our years in business, our ideas have never adversely affected the environment. Our product (creativity and strategy) is completely natural. Our carbon footprint can’t even be detected. It turns out we’ve been “Green” a long time. It’s time everyone knows it.

I’m a marketer after all, so I can very easily coin a new marketing term and tell new clients the same thing I said last year, but this year I will be socially conscious. That should get some press. Business may just start pouring in. Maybe the government could subsidize our brain storm meetings.

I may get so much business by being “Green”, I won’t ever need to show my portfolio again or even give another presentation. Yep, life will be great. Is anyone buying this? Then why do you think it will work for you.

Who convinced everyone that truth doesn’t matter and that honesty, integrity, loyalty, talent, and hard work are things of the past? All you really need to do is tell everyone you are “Green”. 

 

*******************************************************

THE BOTTOM LINE:

Principal 1: Build your business on solid business practices not gimmicks.

Principal 2: Avoid hype that gets you noticed for the wrong reasons.

Principal 3: Investing in the current trend will only mean you have to invest more in the next one.

 

For business inquiries contact:

Jeff Beaton, Owner/Creative Director

MARK 345   PO Box 974   Fort Collins, CO 80522
jbeaton@mark345.com   (970) 416-0985 x201

 

 

 

Online Advertising

Most web users – or more realistically no web users – are not looking for advertising. But that doesn't mean online advertising don't work. It is a passive medium, but it can also be highly effective when targeting a clearly defined audience.


THINGS TO REMEMBER:

1.  Keep it simple
2.  
It has to be attractive
3.  
Don't forget a compelling call to action
4.  
Remember your logo

Finally, keep in mind that advertising is the first step – your landing page must finish the job.

Gut Check
Thoughts from our Creative Director.

Self-doubt and fear prevent people from truly following their passion. When I moved to Colorado in 1995, my first purchase was a mountain bike. Apparently I had been inspired by Mountain Dew commercials. My first ride was like going skiing for the first time and skipping the bunny hill, the green runs, the blue runs and even the black diamonds. It was like being dropped from a helicopter for an extreme back-country adventure. Going uphill was difficult enough, but looking back down the mountain was horrifying.

As I looked down at a 12-inch trail scattered with rocks, boulders, and very poorly placed roots and trees, I could feel my heart in my throat and my stomach beginning to churn. Self-doubt and fear were very real emotions. I tried to calm myself by thinking that people do this kind of thing all the time. Heck, the Mountain Dew guy didn’t die, right? 

When I told the story to a friend of mine who was a sponsored racer, he laughed and asked where I road. “Are you crazy? Nobody goes down that hill.”, he said after I told him. I did feel a little better after hearing his response and by comparison, my next ride was simple.

It quickly became evident that I did not a future as a sponsored racer, but I have learned that you will never know what you are capable of without a “gut check” every once-in-a-while.

 

*******************************************************

THE BOTTOM LINE:

Principal 1: You have to be tested to know what you are capable of.

Principal 2: Perseverance is required for success. Otherwise you aren’t good, you’re just lucky.

Principal 3: Fear is not truth. It’s just fear.

 

 

For business inquiries contact:

Jeff Beaton, Owner/Creative Director

MARK 345   PO Box 974   Fort Collins, CO 80522
jbeaton@mark345.com   (970) 416-0985 x201

 

 

 

Brochure Design

Digital content is the focus of the majority of business today. As a result people often ask whether they need printed literature in today's business environment. The answer is still yes.

The question should not be if you need a brochure, but when you need it.

Touch is one of our five senses and should not be overlooked. The quality of your printed materials will dramatically influence the viewer. You have the opportunity to differentiate yourself, to get personal, and to create a lasting impression.

It is time to get personal again. It is time for a meaningful exchange.

Don't be foolish with your budget  be smart 

Kindergarten Basics
Thoughts from our Creative Director.

I started kindergarten when I was five years old and I was smart enough to learn that if I climbed a tree during recess, I wasn’t asked to come back in. Everyday my mother asked me how school was and I said, “Great!” She asked what I learned and I said, “Nothing.” Then she asked what I did, and I said, “Play in the tree.”

My mother didn't waste time before setting up a meeting with my teacher. She asked her if she knew I was in the tree during school, and the teacher responded, “Yes. He will come in when he’s ready to learn.” “NO HE WON’T!” my mother said, “You need to tell him it’s time to learn and he will learn.”

I was taken out of that school and I wasn’t able to start in again until the next year. I had failed kindergarten. The good news is I did learn. Clear communication is essential. It works.

If you want someone to register, tell them to register. If they’re supposed to buy something, tell them to buy it.

You'd be surprised to learn how many businesses fail because they sit passively hoping someone will respond. And if their customers are anything like me, they can probably think of better things to do.

 

********************************************************

THE BOTTOM LINE:

Principal 1: If you fail, learn from it and move on.

Principal 2: If you just build it, they won’t come. That’s why marketing and sales exist. Use them.

Principal 3:You make decisions intellectually. Purchasing adds an emotional element.

 

For business inquiries contact:

Jeff Beaton, Owner/Creative Director

MARK 345   PO Box 974   Fort Collins, CO 80522
jbeaton@mark345.com   (970) 416-0985 x201

 

 

 

11 345 1c5253ee-68d6-4844-b5ea-512d119a7d52
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1c5253ee-68d6-4844-b5ea-512d119a7d52345NoYes
menuIDmenuNameitemOrderaccountIDsiteItemOrderpageIDpageNamephotosvideoslinksinformationpageTextinfoTextcontactEmaildefaultImagedefaultViewallowDownloadactivemetaPagepageaccountIDtagwordsphotoText
2f351506-53d5-4315-a13a-6f0dd95704c2Main Menu01c5253ee-68d6-4844-b5ea-512d119a7d5208a15c337-2178-418c-a877-7921403d3f0cAgency InformationNoYesYesYes<p><span style="font-family: georgia,palatino,serif; font-size: 16px; line-height: 22px;"><span style="color: #8a7767;"><strong><span style="font-size: 22px;">“I believe</span></strong></span> emotions drive desire <br />and information justifies it. I believe that asking “Why?” and “What if?” sparks innovation. I believe motivation is fleeting and perseverance is fostered by hope. I believe challenges create opportunity. I believe  <span style="color: #8a7767;"><strong><span style="font-size: 22px;">your word is your commitment.”</span></strong></span></span></p> <p class="p1"><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><br />Jeff Beaton, Owner/Creative Director</span></strong><br /><span style="font-size: 8pt;"><em><span style="font-family: arial, helvetica, sans-serif;">We are passionate about providing the best possible solution, regardless of timeline or budget. Over the past 20 years in business, it has become evident that our greatest asset to our customers is that we complete projects quickly without ever sacrificing quality.</span></em></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt;"> </span></p> <p><span style="font-family: arial,helvetica,sans-serif; font-size: 12pt;">For business inquiries contact:</span></p> <p><span style="color: #000000; line-height: 1.4; font-family: Arial; font-size: 12px; font-weight: normal;">Jeff Beaton, Owner/Creative Director</span></p> <p><span style="color: #000000; line-height: 1.4; font-family: Arial; font-size: 12px; font-weight: normal;"><strong>MARK 345   </strong>PO Box 974   Fort Collins, CO 80522</span><br /><span style="color: #000000; line-height: 1.4; font-family: Arial; font-size: 12px; font-weight: normal;">jbeaton@mark345.com   (970) 416-0985 x201</span></p> <p> </p> <p> </p> <p> </p><p class="MsoPlainText"><span style="font-size: 12pt;"><strong><span style="font-family: Georgia;"><span style="font-size: 14pt;">I Just Want to Talk<br /></span></span></strong></span><em style="color: #888888;"><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt;">Thoughts from our Creative Director.</span></em></p> <p class="MsoPlainText"><span style="font-size: 12pt; font-family: Georgia;">It appears that we all want to be connected, but no one wants to interact. Talking to an actual person when you need help often becomes more frustrating than the problem you were calling about.</span></p> <p class="MsoPlainText"><span style="font-size: 12pt; font-family: Georgia;"><span style="font-size: 12pt;">Some time ago, to my supprise, I received a fine in the mail for running a red light. I wanted desperately to plead my case. So I tur</span></span><span style="font-family: Georgia; font-size: 12pt;">ned the page over to look for a number I could call. Then it occurred to me, even if I could call the likelihood of speaking to an actual person was slim.</span></p> <p class="MsoPlainText"><span style="font-size: 12pt; font-family: Georgia;">The next thing I know, I was staring at a rather humorous picture of myself looking up at the light followed by an image of my license plate and my recorded speed. </span></p> <p class="MsoPlainText"><span style="font-size: 12pt; font-family: Georgia;">My only option was to pay the fine, but I still </span><span style="font-family: Georgia; font-size: 12pt;">felt the need to plead my case to someone</span><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"> – </span><span style="font-family: Georgia; font-size: 12pt;">anyone. So I showed my co-workers my new favorite selfie. </span><em style="font-family: Georgia; font-size: 12pt;">There is something special about personal interaction.</em></p> <p class="MsoPlainText"><span style="font-size: 12pt; font-family: Georgia;"> </span></p> <p class="MsoPlainText"><span style="font-family: Georgia; font-size: 12pt;">***********************************</span></p> <p class="MsoPlainText"><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt; color: #ff6600;">THE BOTTOM LINE:</span></p> <p class="MsoPlainText"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Principal 1:</strong> Technology has the potential to greatly enhance your business process, but people still buy your product. Don’t forget about people.</span></p> <p class="MsoPlainText"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Principal 2:</strong> Business is still built on relationships. In a world focused on technology, personal interaction could help differentiate you from the competition.</span></p> <p class="MsoPlainText"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Principal 3:</strong> People want to be heard. Businesses want feedback.<em> Let’s talk.</em></span></p> <p class="MsoPlainText"><em><span style="font-family: Georgia; font-size: 12pt;"> </span></em></p> <p>For business inquiries contact:</p> <p>Jeff Beaton, Owner/Creative Director</p> <p>MARK 345   PO Box 974   Fort Collins, CO 80522<br />jbeaton@mark345.com   (970) 416-0985 x201</p> <p> </p> <p> </p>  GridNot AllowedYesYes1c5253ee-68d6-4844-b5ea-512d119a7d52  
2f351506-53d5-4315-a13a-6f0dd95704c2Main Menu01c5253ee-68d6-4844-b5ea-512d119a7d5219562ace2-b4a6-4648-95b6-03a5f74f5345Our ServicesNoNoNoYes<p><span style="font-size: 12pt;"><span style="font-family: Georgia;">345... It</span></span><span style="font-family: Georgia; font-size: 16px;">’s n</span><span style="font-family: Georgia; font-size: 12pt;">ot just a number.</span></p> <p><span style="font-size: 12pt;"><span style="font-family: Georgia;"><span style="color: #adb846;"><span style="color: #000000;">There’s</span></span></span></span><strong><span style="font-family: Georgia; font-size: 14pt;"><span style="color: #adb846;"> more to it.</span></span></strong><span style="font-family: Georgia; font-size: 16px;"><br /></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt; color: #ff6600;"><br />OUR PURPOSE...</span></p> <p><span style="font-family: Georgia; font-size: 12pt;">1. We serve individuals as our accounts</span></p> <p><em><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt;">While most full-service agencies focus on the company, we focus on the individual. Every person brings a unique value to their company. With that in mind we know that we can best support the company by serving the employee.<br /><br /></span></em></p> <p><span style="font-family: Georgia; font-size: 12pt;">2. We support our client’s objectives</span></p> <p><em><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt;">This sounds simple and yet it is all too common for an agency to push what they do or present what they want at the expense of the client’s objective. As a service agency our job is to provide the solutions that best meets your objective.<br /><br /></span></em></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt; color: #ff6600;">OUR SERVICE...</span></p> <p><span style="font-family: Georgia; font-size: 12pt;">3. We create value</span></p> <p><em><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt;">Adding value is our primary objective. We believe your communications must look great, but if they do not effectively meet your objectives we are not satisfied. We want to make your existing marketing materials even more effective by extending their lifecycle and reach.<br /><br /></span></em></p> <p><span style="font-family: Georgia; font-size: 12pt;">4. We effectively implement solutions</span></p> <p><em><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt;">It has to be right – every time. We strive to provide the best possible outcome for your efforts. Effective implementation means it looks great, communicates clearly, it functions properly, and the delivery is timely – nothing is left unchecked.<br /><br /></span></em></p> <p><span style="font-family: Georgia; font-size: 12pt;">5. We assess the natural outcome</span></p> <p><em><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt;">All marketing has some outcome – from resounding success to failure. We call this the natural outcome. The results are not always what you plan. The key to successful marketing is to learn from everything you do. Marketing is an investment, not an expense. Get the maximum return on your investment by being intentional with your efforts.</span></em></p><p><span style="padding: 0px; margin-left: 0px; margin-right: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12pt;"><strong style="padding: 0px; margin-left: 0px; margin-right: 0px;"><span style="padding: 0px; margin-left: 0px; margin-right: 0px; font-family: Georgia;"><strong style="font-size: 18.6666660308838px;">Time well spent?</strong><br style="padding: 0px; margin-left: 0px; margin-right: 0px;" /></span></strong></span><span style="padding: 0px; margin-left: 0px; margin-right: 0px; font-family: Arial, Helvetica, sans-serif; font-size: medium; color: #999999;"><em style="padding: 0px; margin-left: 0px; margin-right: 0px;"><span style="padding: 0px; margin-left: 0px; margin-right: 0px; font-family: arial, helvetica, sans-serif; font-size: 8pt;">Thoughts from our Creative Director.</span></em></span></p> <p><span style="font-family: Georgia; font-size: 12pt;">It had been a hard week, but the weekend had finally arrived and my wonderful wife had taken care of everything for me, just so I could relax. As I sat lounging around I thought, “I’m finally going to fix that light that’s been bugging me.” (It doesn’t hang quite right.)</span></p> <p class="MsoPlainText"><span style="font-family: Georgia; font-size: 12pt;"><span style="font-size: 12pt;">I’m capable of fixing anything, I thought. As if my wife read my mind, she looked at me, smiled and suggested we call a professional. “I am a professional!” I said.</span></span></p> <p class="MsoPlainText"><span style="font-family: Georgia; font-size: 12pt;">An hour (and a couple of choice words) later my wife was still smiling – I wasn’t. “It’s not my fault.” I said, “The bracket keeps slipping and the screw has some kind of weird head that none of my screwdrivers seem to fit.” That’s OK. I’m creative. I'm sure I can think of something.</span></p> <p class="MsoPlainText"><span style="font-family: Georgia; font-size: 12pt;">True, I wasted the weekend and needlessly spent money fixing my mistakes, but I’d made it work. By this time my wife had stopped smiling. It’s possible she had something different in mind for our weekend.</span></p> <p class="MsoPlainText"> </p> <p class="MsoPlainText"><span style="font-family: Georgia; font-size: 12pt;">***********************************</span></p> <p class="MsoPlainText"><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt; color: #ff6600;">THE BOTTOM LINE:</span></p> <p class="MsoPlainText"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Principal 1:</strong> <em>What appears to be incredibly simple can become a nightmare without the proper tools.</em></span></p> <p class="MsoPlainText"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Principal 2:</strong> <em>Just because you can do something, doesn’t mean its the best use of your time.</em></span></p> <p class="MsoPlainText"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Principal 3:</strong> <em>Time is valuable. Use it wisely. It may save you money in the long run.</em></span></p> <p> </p> <p><span style="font-family: arial,helvetica,sans-serif; font-size: 12pt;">For business inquiries contact:</span></p> <p><span style="color: #000000; line-height: 1.4; font-family: Arial; font-size: 12px; font-weight: normal;">Jeff Beaton, Owner/Creative Director</span></p> <p><span style="color: #000000; line-height: 1.4; font-family: Arial; font-size: 12px; font-weight: normal;"><strong>MARK 345   </strong>PO Box 974   Fort Collins, CO 80522</span><br /><span style="color: #000000; line-height: 1.4; font-family: Arial; font-size: 12px; font-weight: normal;">jbeaton@mark345.com   (970) 416-0985 x201</span></p> <p> </p> <p> </p> <p> </p>  GridNot AllowedYesNo1c5253ee-68d6-4844-b5ea-512d119a7d52  
2f351506-53d5-4315-a13a-6f0dd95704c2Main Menu01c5253ee-68d6-4844-b5ea-512d119a7d52295583bb6-7933-48c5-9942-c7285fd7cf34Design PhilosophyNoNoNoYes<p><span style="font-family: Georgia; font-size: 14pt;"><span style="font-size: 12pt;">Reaching potential customers today can be challenging.</span> <span style="color: #27a4c4;"><strong>Break through by keeping your design pure.</strong></span><span style="font-size: 12pt;"> Great design facilitates effective communication.</span><br /><br /></span></p> <p><span style="font-family: Georgia; font-size: 12pt;">Clear communication is the key.</span></p> <p><em><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt;">Communication isn’t limited to any one medium – it's multi-channel, multi-modal and is definitely happening in many different directions at once. The essential commonality is message. What's being said? Is it being understood? Every communication speaks for you and your business.</span></em></p><p class="MsoPlainText"><span style="font-size: 12pt;"><strong><span style="font-family: Georgia;"><span style="font-size: 14pt;">Defining the Innovator<br /></span></span></strong&am